That's right, it was that time of year again! HubSpot’s highly anticipated INBOUND conference was in full swing, and the excitement was palpable as new products and features were set to be showcased.
With an overarching theme of ‘Reinventing Growth’, there’s a lot of forward-thinking releases from HubSpot, here's what to expect.
Introducing Breeze: HubSpot’s Reimagined AI Solutions
Previously known as ‘HubSpot AI’, Breeze delivers a rebranded and enhanced version of its former capabilities. Breeze is designed to offer a streamlined, fast, and powerful AI solution that seamlessly integrates with HubSpot's existing tools.
At the heart of Breeze are four key components that address a wide range of business needs:
Breeze Copilot: Assists with automating tasks and simplifying workflows.
Breeze Agents: Automates repetitive tasks, allowing teams to spend their time focusing on more strategic work.
Breeze Features: Embedded AI-driven tools across HubSpot's Smart CRM and various hubs, designed to streamline core business processes.
Breeze Intelligence: Enhances and enriches your business data to provide actionable insights.
Powered by HubSpot’s unified data structure, Breeze is set to deliver a faster time-to-value, enabling businesses to unlock the power of AI with minimal friction or time wasted on overly-manual tasks. It’s a time-saving win-win!
Marketing Hub and Content Hub: Reinvented for the Future
HubSpot’s Marketing Hub and Content Hub are receiving major updates in order to meet the growing needs of today’s marketers.
It’s no secret how much of an impact AI advancements, increased competition and shifting consumer behaviours are having on marketing as we know it. This is why HubSpot is doubling down on tools specifically designed to help marketers not only adapt to these changes, but thrive and continue spearheading business growth.
HubSpot unveils a range of new features aimed at transforming how marketers engage with customers and leverage data. These features will further enhance the capabilities of Marketing Hub and Content Hub, making them even more effective for driving meaningful engagement.
Here are a few core benefits marketers can expect:
Increased data focus: Marketers will now have even more powerful tools to collect, analyse, and utilise data effectively.
Smarter engagement: New AI-powered features will help businesses personalise and optimise their campaigns more intelligently than ever before.
Marketing innovation: With continued disruptions in digital marketing, the new features in Marketing Hub and Content Hub aim to keep businesses agile and set to succeed.
These updates follow HubSpot’s Marketers Bundle (formerly Marketing+), introduced in April this year. Featuring a combination of Marketing Hub and Content Hub at a discounted price, this update has already been well-received - and INBOUND will highlight how this bundle continues to offer core value to marketers in light of the Hubs’ new innovations.
Supporting Launches: Sales Hub, Smart CRM and Operations Hub
While there’s no denying the excitement that comes with launching new products, we can’t forget HubSpot’s continued updates to existing, long-standing Hubs. INBOUND explores a range of supporting additions to the Sales Hub, Smart CRM and Operations Hub, with key highlights including:
Sales Hub:
- Guided actions
- Predictive deal scores
- Deal summaries
- Sales process enforcement and customisation
Smart CRM:
- The ability to safely and securely store highly sensitive data within HubSpot
- AI-assisted reports
- Edit and delete permissions for notes, emails and calls
- Industry-leading templates
Operations Hub:
- Improved testing and QA experiences
- Trigger workflows with external webhooks
- Data quality enhancements such as customizable deduplication
- Improvements to data sets
And that’s just the tip of the iceberg.
INBOUND 2024: Reinventing Growth
This year’s INBOUND was a game-changer for businesses and marketers alike, with exciting new features and learning opportunities. Better still, Partners had a unique advantage of getting exclusive access to learning hours and marketing materials, designed to help capitalise on all of HubSpot's latest innovations.
Our HubSpot experts are on hand to help you smoothly and successfully implement HubSpot into your business. Feel free to contact us today to find out how we can help you.