Why HubSpot’s AI outshines standalone AI tools: Why all modern marketers should get on board.
From creating personalised customer journeys to automating time-consuming, mundane tasks, businesses are always looking for ways to optimise ways of working.
With AI proving itself to be a key contributor to achieving this, it makes sense that many organisations are looking to increase their use of AI - in the hopes it will help streamline their operations and increase efficiency.
But, not all AI tools are created equal. HubSpot’s embedded suite of AI solutions, Breeze, stands out as undeniably more impressive than standalone AI systems - like the infamous ChatGPT. In this blog, we’ll uncover why HubSpot’s AI truly is a cut above the rest, with key pointers on how you can make the most of its innovative features.
So, why HubSpot AI?
Embedded and seamlessly connected
One of the core benefits of Breeze is that it’s seamlessly integrated into the HubSpot ecosystem, as opposed to being a detached and generalised tool. This deeper level of integration allows it to leverage your specific business data, generating outcomes that are tailored to your exact voice and proposition.
There’s no denying that standalone AI tools, like ChatGPT, can offer natural language generation, but they lack direct access to your company’s data. As a result, they must rely on user input during every interaction, leading to more generalised, less tailored outputs.
However, HubSpot AI is designed to work specifically within the context of your business challenges, delivering actionable insights and recommendations that are unique to your situation.
For example, HubSpot’s AI can automate the process of crafting personalised email campaigns by analysing customer behaviour and preferences from your CRM data. It can help sales teams by generating follow-up emails based on the customer journey and lead status. The key difference? HubSpot AI’s insights are not based on hypothetical scenarios or general knowledge, but on real information from your business.
This connection between AI and your data leads to more informed decisions, more relevant automation, and ultimately, better results for your company.
Superior data privacy and security
We know what you might be thinking. If HubSpot AI can access my company data, surely this is a breach of privacy? But this isn’t the case.
HubSpot’s Breeze tools are designed with strict privacy measures in mind, ensuring your data is fully protected and never shared beyond your own system.
However, standalone AI tools operate on a broader model, which often involves pooling data from a wide range of users and sources to improve overall accuracy. While this approach enhances the general abilities of AI, it also means that user data is often shared and processed in ways that could violate privacy.
HubSpot’s embedded AI operates under a different philosophy. It only accesses the data within your ecosystem, and that data is not used to train a broad, external AI model that other customers can access. Your information stays within your own system, ensuring full control and compliance with industry-specific regulations. For companies handling sensitive customer or financial data, this level of security is essential.
Goes beyond content creation
While standalone AI tools are useful for creating very generic blog posts, email drafts, or social media posts, their ability is often limited to these tasks. And the output rarely delivers the tailored messaging needed to truly showcase your brand voice.
This is because they’re designed to serve a wide range of users across different industries, which makes them general-purpose. HubSpot’s AI, however, is crafted specifically to cater to business growth and operational efficiency.
Better still, HubSpot AI goes beyond simple content generation to offer a full suite of automation tools that streamline entire workflows. This can save teams a huge amount of time, enabling them to focus on other tasks at hand. Here are some key ways HubSpot’s AI-driven automations stand out:
Lead scoring and nurturing
HubSpot AI analyses your database to identify high-value leads based on their engagement with your website, emails, or marketing campaigns. It automatically assigns scores to leads and triggers nurturing workflows, ensuring no opportunity slips through the cracks.
Sales processes
By analysing previous deals, HubSpot’s AI can predict which deals are most likely to close, helping your sales team better prioritise their outreach efforts. It can also automate repetitive tasks like follow-up emails and meeting scheduling.
Better customer service
HubSpot AI enables customer service teams to deliver personalised support by analysing past interactions, customer data, and customer behaviour patterns. This allows for tailored responses and faster resolutions of customer issues.
Optimised marketing
Through AI-driven analytics, HubSpot helps marketers optimise campaigns in real-time, adjusting strategies based on performance data to ensure maximum ROI.
Breeze amplifies these capabilities by making AI-driven automation faster and more intuitive. For businesses looking to scale, the ability to automate workflows across multiple departments (such as marketing and sales) gives HubSpot AI a significant advantage over standalone tools, which tend to focus narrowly on content-related use cases.
No complex set-up
Arguably one of the most attractive aspects of HubSpot’s AI is its simplicity. It’s already embedded within the HubSpot platform, meaning there’s no need for complex integration or setup processes. As soon as you start using HubSpot, AI-powered features like Breeze are at your disposal, ready to streamline and optimise your workflows - and boost productivity in the process.
Breeze is also super easy to use with virtually no technical expertise needed. Its intuitive design makes it simple for teams to deploy its AI-powered solutions across their workflows, without requiring any specialist training or knowledge of AI technologies. This is especially beneficial for small to medium-sized businesses that might lack the resources to implement and manage complex AI systems.
Join other smart marketers in choosing HubSpot AI
While standalone AI tools like ChatGPT can be useful in specific contexts, HubSpot’s embedded AI undeniably offers a more comprehensive, secure, and business-focused solution. It’s not just about generating basic content; it’s about driving growth, automating workflows, and ensuring that your business can operate at peak efficiency while keeping your data safe.
In short, HubSpot’s Breeze solutions are leading the way in smarter marketing and automation. Keen to discover more? Get in touch and our team can identify exactly where HubSpot AI can benefit your business.
