Commitment | Diversity, equity, and inclusion (DEI) 

At Cognition CRM, we prioritise diversity, equity, and inclusion as core values that guide our operations and shape our workplace culture. Our commitment extends to promoting equity and fairness throughout our systems and processes, fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and talents.


Key Priorities:

Cultivating a Culture of Inclusion and Belonging:

We are dedicated to cultivating a culture anchored in empathy, inclusion, and respect, where the diversity of our employees, clients, and partners is celebrated consistently. Through ongoing education, awareness initiatives, and open dialogue, we strive to create a workplace where all voices are heard, valued, and respected.


Gender Parity on Leadership Team:

We are committed to achieving gender parity on our leadership team, recognising the importance of diverse representation in decision-making processes. Currently, our gender distribution stands at 54% female and 46% male, and we are actively working towards achieving a balanced representation at all levels of leadership.


Ethnic Diversity and Representation:

We recognise the importance of ethnic diversity and representation within our organisation. We are committed to fostering an inclusive environment where individuals from diverse ethnic backgrounds feel empowered to bring their authentic selves to work. We actively seek to recruit, retain, and promote employees from diverse ethnicities to ensure our workforce reflects the communities we serve.


Providing Tools for Inclusive Leadership:

We provide our team leaders with the necessary tools, resources, and training to promote inclusive, high-performing teams. Through leadership development programs, unconscious bias training, and ongoing support, we empower our leaders to create environments where all team members feel valued, respected, and supported in reaching their full potential.


Team-wide and Country-wide Connections:

We believe in the power of fostering connections and collaboration across teams and geographic locations. By facilitating team-wide and country-wide connections, we promote cross-cultural understanding, collaboration, and knowledge-sharing, enriching our workplace culture and driving innovation.



Ensuring our physical and digital spaces are accessible to individuals of all abilities is paramount to our commitment to diversity, equity, and inclusion. We strive to create an inclusive environment where everyone, regardless of physical or cognitive abilities, can fully participate and engage. This includes providing accessible facilities, technologies, and resources, as well as accommodating individual needs to ensure equal opportunities for all.


LGBTQ+ Inclusion:

Creating a safe and inclusive environment for LGBTQ+ individuals is a key aspect of our diversity, equity, and inclusion efforts. We are committed to fostering a workplace where LGBTQ+ employees feel welcomed, respected, and supported in bringing their authentic selves to work. This includes implementing inclusive policies, offering LGBTQ+ awareness training, and providing support resources to promote acceptance and understanding.



Embracing neurodiversity is integral to our commitment to diversity, equity, and inclusion. We recognise and value the unique strengths and perspectives of individuals with diverse neurological profiles, including those with autism, ADHD, dyslexia, and other neurodivergent conditions. We are committed to providing support, accommodations, and inclusive practices to ensure that neurodiverse employees can thrive and contribute their talents to our organisation.



Recognising and addressing the intersecting identities and experiences of our employees is essential to our commitment to diversity, equity, and inclusion. We understand that individuals may experience discrimination or marginalisation based on multiple aspects of their identity, such as race, gender, sexuality, disability, and socioeconomic status. We are committed to addressing systemic barriers and promoting inclusive policies and practices that recognize and celebrate the diversity of human experiences.


Mutual respect and trust:

Mutual respect and trust are foundational principles of our workplace culture and are integral to our commitment to diversity, equity, and inclusion. We believe that fostering an environment of mutual respect and trust is essential for creating a supportive and inclusive workplace where all individuals feel valued, heard, and empowered to contribute their unique perspectives and talents.


Respect is fundamental to how we interact with one another, recognising the inherent dignity and worth of every individual, regardless of their background, identity, or position within the organisation. We strive to cultivate a culture of respect where differences are embraced and celebrated, and where individuals feel safe to express themselves authentically without fear of judgement or discrimination.


Trust is the cornerstone of our relationships, both internally among team members and externally with clients, partners, and stakeholders. We believe that trust is built through transparency, integrity, and accountability, and we are committed to upholding these principles in all of our interactions. By fostering an environment of trust, we create a collaborative and supportive atmosphere where everyone feels empowered to take initiative, share ideas, and work together towards common goals.


In summary, mutual respect and trust are not only core values of our organisation but also guiding principles that inform how we conduct ourselves, interact with others, and create a culture of inclusion and belonging. By prioritising mutual respect and trust, we aim to build strong relationships, foster collaboration, and create a workplace where everyone can thrive and succeed.


Cognition CRM
April 2024