The business
International Motors Ltd (IM Group) is a UK and European vehicle importer with nearly 50 years of experience. Holding esteemed affiliations with brands like Hyundai, Daihatsu, Subaru, Isuzu, and Mitsubishi Motors, they've entered the electric vehicle market with GWM ORA.
Since 1976, IM Group has played an active and impressive role within the motor industry. Subaru UK marked their beginnings and, in 1981, they introduced Hyundai to the UK.
The challenge
IM Group faced a significant challenge ahead of the impending retirement of their CRM, BlueVenn, by March 2024. With a robust IT team and a technology environment centred around Microsoft, their initial inclinations leaned toward Dynamics, with Salesforce also emerging as a potential alternative. However, IM Group's enduring partnership between Cognition and one of their brands, Isuzu, played a pivotal role in sparking their interest in exploring HubSpot as their new CRM solution.
The solution
To tackle IM Group's intricate challenges and showcase the unique benefits of HubSpot, we crafted a swift and strategic response:
- Rapid response team: Recognising the presence of existing proposals from Microsoft and Salesforce, we rapidly assembled a dedicated team. This team involved seasoned HubSpot sales experts, technical architects, implementation specialists, a project manager, a HubSpot solution engineer, and other skilled technical professionals. This collective effort ensured that we could swiftly address IM Group's unique requirements.
- Comprehensive demonstrations: We conducted multiple technical demonstrations of the platform, showcasing HubSpot's expertise in handling IM Group's specific automotive use cases. These demonstrations were the result of close collaboration between Cognition and HubSpot, which ensured we would deliver a truly tailored solution.
- Proven expertise: Despite our well-established history with IM Group's Isuzu brand, we understood the importance of proving our abilities in automotive CRM solutions. To bolster our case, we provided a reference from another automotive client, Suzuki. This reference served as a testament to our expertise and track record of successfully-executed projects within this sector.
- Detailed use cases: In our quest to provide IM Group with a clear understanding of how HubSpot could cater to their unique needs, we meticulously developed detailed use cases for each brand and territory. These were presented on our demo platform, showcasing HubSpot's adaptability to address IM Group's intricate requirements.
- Risk-free initial phase: To alleviate potential concerns and provide reassurance, we launched the project's initial phase under an understanding that allowed IM Group to cancel without cost if unsatisfied. This showcased our commitment to delivering guaranteed results.
The result
Our comprehensive approach delivered significantly positive outcomes, solidifying our position as IM Group's ideal partner for managing their complex transition to a new CRM.
- Successful initial phase: Phase 1 was executed with resounding success, setting a solid foundation for the following project stages. The seamless completion of this crucial phase quickly showcased our expertise in delivering results.
- On-track project: The project is aligning with our predetermined schedule, reflecting our commitment to timely and efficient delivery. IM Group have expressed their satisfaction with the project's progress, showcasing our ability to meet expectations.
- Offer of references: Impressed by our dedication and diligence throughout the project, IM Group has graciously extended an offer to provide references to potential clients. This offer exemplifies their confidence in our capabilities and the value we have brought to their organisation.
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