Credit Financier Invest (CFI)

HubSpot CRM Migration and onboarding

Going Beyond Marketing Automation: How We Managed CFI's Large-Scale and Complex Integration, Showcasing HubSpot's Full Potential.

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The business

CFI Credit Financier Invest is a prominent financial institution specialising in credit and investment services. Their diverse range of financial solutions equips clients across the globe with essential tools for credit management and investment strategies. Through their comprehensive approach, CFI empowers individuals and businesses to navigate the complexities of finance with confidence and expertise.

The challenge

CFI needed a unified and expandable interface to connect all their systems seamlessly. With a complex tech stack including a bespoke trading platform, custom CRM, mobile app and specific KYC requirements, their primary challenge was selecting the right platform for their needs. This is when our HubSpot experts came on board. 

 

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Cognition CRM’s expertise and commitment have transformed our operations at CFI. Their strategic approach and technical proficiency, especially in HubSpot integration, have opened new avenues for us.

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The solution

Navigating the complexities of CFI's needs required a comprehensive solution that utilised the full potential of the HubSpot platform:

  1. Pre-sale expertise: Involving a team of experts, including technical architects, implementation specialists, HubSpot solution engineers, and other technical team members, our approach left no stone unturned. Leveraging a full spectrum of expertise, we designed a tailored solution to address CFI's unique and intricate challenges.

  2. Custom use cases: To truly showcase HubSpot’s ability to handle complexity, we created detailed use cases on our demo portal. These real-world scenarios allowed CFI to witness first-hand how the platform could seamlessly address their specific requirements.

  3. Technical workshops: We organised a series of eight bespoke workshops, where we collaborated closely with CFI to meticulously plan and customise our integration solution to precisely meet their needs.
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The result

Our efforts resulted in a range of positive outcomes, delivering significant long-term value for CFI:

  1. On-track delivery: The entire integration project has been a time-efficient success, with a projected completion date of December 2023. Our tight project management ensured structure every step of the way, avoiding any delays.

  2. Team empowerment: We conducted comprehensive HubSpot training sessions for CFI's team, equipping them to successfully manage the integrated platform day-to-day and harness its capabilities to their maximum potential.

  3. Quick wins: By delivering efficient speed without compromising on quality, we quickly demonstrated the tangible benefits our HubSpot integration would provide. This reinforced our commitment to achieving long-term results for CFI. 

  4. High customer satisfaction: Our services received a post-engagement Net Promoter Score (NPS) of 9/10, reflecting the impressive level of satisfaction experienced by CFI.
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